Patagonia founder Yvon Chouinard's business philosophy blurred the line between work and play fostering creativity, loyalty, and a sense of belonging among his employees. This vision led to a content workplace and a business that has prospered over the years. Years ago the same belief was adopted by Tom Morgan and Glenn Brackett at Winston Rods. "This provides the artistic freedom and inspiration," according to Tom in a 1979 catalog, "to accomplish what we feel is outstanding work..." This credo has been ingrained into the Boo Boy tradition and will continue into the future.

Each member of the Sweetgrass crew has led a diverse lifestyle outside the conventional norm where a successful life is defined by the quality of the pursuit. We have all taken the time to routinely do the important things in life like fish, hike, snowboard, talk to neighbors, go to community meetings, and so much more. These activities vitally influence everything we do, especially the spirit behind the crafting of each individual rod. Quite simply, we believe in what we do and how we live, and it shows in our work.